Digital Equation offers an affordable and effective integrated direct marketing system.

The system uses direct mail, telemarketing and opt-in e-mail to drive potential customers to a call center or a web site. When they reach the web site, they enter a personalized code number. When the code is entered web site content is personalized based on what is known of the customer. A basic example such personalization is that a web site response form is automatically completed after the code is entered. A more involved example would include personalizing web site content - text and graphics - based on the customer's known background and demographic profile. Below are the system components:

Opt-in E-mail: You describe your target audience, and we will purchase the appropriate opt-in e-mail lists and supervise delivery of same.

Print Personalization: We will print and personalize your direct mail using both traditional sheet-fed equipment as well as variable data production methods.

Web Site Personalization: Once the customer enters a code number, the site's content is personalized based on what is known of the customer.

Automated Follow-Up: After leads are generated our automated follow-up system can deliver personalized follow-up e-mails to prospects who did not become customers.

Program Analysis: This system records all web site responses to the direct marketing program and provides an easy method to analize program performance.

To receive immediate system pricing, click here.

To receive a product demo, click here.